AT&T research has found nearly 9-in-10 people admit to using their smartphone while driving. People are doing much more than just texting from behind the wheel. They’re checking email, accessing social media and even snapping photos.

Distracted driving is never OK. So, we brought our new virtual reality experience to the 48th Annual Indiana Black Expo Summer Celebration this month. Summer Celebration-goers came face-to-face with the very real dangers of distracted driving and interacted with a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts.

The experience was part of the AT&T It Can Wait campaign, which reminds drivers that you’re never alone on the road. The campaign began with a focus on not texting and driving. We’ve expanded it to the broader dangers of using your smartphone behind the wheel.

Since its launch in 2010, the campaign has:

• Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.
• Inspired more than 23 million pledges to not drive distracted.
• Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

Thank you to Indiana Black Expo for welcoming us and our It Can Wait team to Summer Celebration in Indianapolis this year!

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